Lubrication Engineers Adds E-Commerce Capability to Revamped Microsite - Mining Technology | Mining News and Views Updated Daily
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Lubrication Engineers Adds E-Commerce Capability to Revamped Microsite

After launching its Clear Grease Guns product line in March 2009 and achieving a solid first year of sales, Lubrication Engineers is further bolstering its investment with a complete revamping of the microsite dedicated to this product line, including the addition of e-commerce capability.

As of March 2010, the revamped www.cleargreaseguns.com site is fully functional and allows customers to obtain information about LE’s Clear Grease Guns and Clear Tubes, and to purchase them for shipment anywhere in the US. Developed in partnership with ThomasNet, the site offers a dramatic improvement in look, functionality and organization of information. Visitors can search for products by keyword or part number; review detailed product specs; compare up to five products at a time, according to multiple attributes; and print PDFs and images. When they are getting ready to make a purchase, they can send a request for quote or buy the product online using shopping-cart technology.

“Since we went live with the previous Clear Grease Gun site a year ago, we have used advertising and other marketing vehicles to drive traffic to the site,” said Paul Grimes, marketing manager. “We have received an enormously positive response. Clearly, people are interested in enhancing their reliability efforts with this new tool. Because of this excitement, we wanted to create a faster, more convenient way for customers to obtain information and order this product.”

Lubrication Engineers produces enhanced industrial and automotive lubricants and markets these lubricants – and lubrication reliability products such as the Clear Grease Guns – through a network of independent contractors across the US. Selling products via the internet is new to LE, but the company decided the time and product were right to take this step.

“The Clear Grease Gun product line is ideal for selling online,” Grimes said. “It is easy to understand and low-cost enough for an interested customer to try with little risk.”

Clear Grease Guns

An estimated 60% – 80% of bearing failures are caused by grease cross-contamination. Clear Grease Guns are a simple, cost-effective solution for eliminating these mistakes, enabling industrial operations to enhance their lubrication standards, accountability and safety awareness. Available in pistol grip and lever style versions, the grease guns come with hard pipe extensions as well as 12in whip hoses. The high-impact, fracture-resistant tubes are available for purchase with the Clear Grease Guns or separately to fit many existing grease gun styles. The collars are made of durable T6061 aircraft aluminum and come in a variety of colors for secondary identification. A version of LE’s Clear Grease Guns has been approved for use by all branches of the US Military.

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