We are now entering a time of unpredictability and volatility for businesses, triggering the imagination when it comes to the impact of technology on private life, business and society.

In many cases, the coronavirus pandemic will bring into question how we use and engage with digital technologies, which have now become intimately entwined with business change.

To this extent ‘digital transformation’ has become a pleonasm and the next twelve months will be defined by businesses’ ability to survive in a time of uncertainty and a renewed quest for simplicity.

Simplicity is what is needed – in the form of simple messages, instant action, zero friction and a continuous stream of exciting and rewarding signature moments.

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By GlobalData