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Analysis

What makes a strong mining brand?

BHP has been unveiled as the world’s most valuable mining brand in strategy consultancy Brand Finance’s latest Mining, Iron and Steel 25 league table. The company’s re-branding and the ‘Think Big’ marketing campaign have been cited as the main reasons for the accolade. Brand Finance Australia managing director Mark Crowe discusses the league table and the growing importance of brand management in the mining sector.

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