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Volvo Wins Prestigious Red Dot Award – Again

Volvo has taken home highest honours with the 2012 red dot: best of the best award.

Volvo Construction Equipment is celebrating its second red dot design award win, this time taking home highest honours with the 2012 red dot: best of the best award.

For the second year in a row, Volvo Construction Equipment (Volvo CE) has been honoured by the red dot design awards for outstanding industrial design. But this year, Volvo CE has won the jury’s highest honor for its A40F articulated hauler – the 2012 red dot: best of the best award.

The red dot: best of the best award is presented for groundbreaking design and is the top prize, reserved for the leading products in each category.

Only the very best innovative works, from 19 categories, merit the award. Judged by a respected international jury, 4,515 products were entered by designers and companies from 58 countries worldwide. This is not the first time Volvo has been honoured by the red dot judges; last year the company’s L220G wheel loader received a red dot product design award for its fuel efficient and productive design.

"I speak on behalf of the whole company when I say we are extremely proud to win such a highly respected award from the largest, most distinguished design competition in the world," says Anders Larsson, executive vice president of Volvo CE’s Technology function. "This award symbolises the creativity, hard work and innovative spirit we have at Volvo. It is fantastic that the A40F has received this globally-recognised mark of industrial design quality, and we are delighted that it’s getting the recognition it deserves."

"I am thrilled that the red dot jury has recognized the groundbreaking qualities of Volvo design," says Stina Nilimaa Wickström, design director at Volvo CE. "The Volvo hauler has been pushing the boundaries of technology and design since the initial model in 1966, and with this award we have proven that we are still the undisputed market leader."

A history of quality
Volvo CE’s A40F articulated hauler has set new standards in the market that Volvo created in 1966, when it invented the world’s first articulated hauler ‘Gravel Charlie’. The machine is the flagship of Volvo CE’s market leading and innovative F-Series range of haulers, and features improvements in design, functionality and maintenance. The hauler maneuvers, travels and dumps its load in the most efficient and safest way and is more fuel efficient than the previous E-Series model which, until now, was the class leader for low fuel consumption.

The 2011 red dot-winning L220G wheel loader is part of Volvo’s G-Series range and stands out from the crowd because of its fuel efficient and productive design, with 20% increased lifting force, 10% improved breakout force and stronger hydraulics. Entirely Volvo-designed, the machine is a model of productivity and fuel efficiency.

Both the 2012 red dot: best of the best award-winning A40F articulated hauler and the 2011 red dot design award-winning L220G wheel loader will be on display at the Volvo stand at this year’s Intermat exhibition.

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