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Digital Fleet Management Platform for the Mining Industry

MachineMax provides an integrated platform for off-highway heavy equipment users to optimise the profitability of every machine in their fleet.

8th Floor, 1 Canada Square,
Canary Wharf,
E14 5AB United Kingdom

8th Floor, 1 Canada Square,
Canary Wharf,
E14 5AB United Kingdom

MachineMax provides an integrated platform for off-highway heavy equipment users to optimise the profitability of every machine in their fleet.

Our mission is to track and improve productivity by bringing about enhanced asset utilisation, providing actionable insights to eliminate excessive idling, and reducing emissions worldwide.

Our approach ensures that all data collected is processed by Cloud-algorithms and AI software so that only the relevant information is communicated in real-time to technical teams and project managers.

Focused on learning-based outcomes, we specialise in building secure and cutting-edge products that solve daily challenges and improve industry practice.

Tackling industry challenges head-on

Equipment spread across several operations can be extremely complex to manage, requiring huge amounts of on-site coordination. This can cause inefficiencies and delays that have significant implications on operating costs.

MachineMax has tackled these problems head-on with the creation of solutions that automate and optimise processes as efficiently as possible, greatly reduce paper-based activities and replace manual ways of working.

Digital data management platform for the heavy equipment industry

MachineMax offers an intuitive digital platform to consolidate all machine data and provides a wireless smart sensor for those machines that are not connected. The sensor measures machine vibrations and uses artificial intelligence to interpret the machine utilisation based on its unique vibratory signature.

A Cloud-based aggregation layer normalises and aggregates multiple incoming equipment data streams, irrespective of the telematics provider. Cloud computing is then used to deliver real-time data and analysis to operators and site managers with an interface that can help them optimise their fleet operations and preventative maintenance programmes real-time.

Equipment optimisation and management solution

At MachineMax, we continuously strive to make performance improvements. We know that idling alone costs an estimated $50,000 per machine, per year and users lack visibility of how to go about managing it.

Our equipment management platform can perform a wide range of capabilities, including:

  • Take control of your fleet: get live reporting on any owned or rented machine to improve machine utilisation and significantly increase site productivity
  • Reduce fuel and rental costs: with a clear view of machine activity, you can reduce idling and stop wasting fuel while optimising existing fleets
  • One-minute setup: the wireless sensor attaches in seconds using a military-grade magnet and offers a fast setup time
  • Increase security: avoid no go zones, prevent theft and monitor speed and out of hours operations
  • Consistent connection to the Cloud: fleet data across the entire fleet, automatically connects to the Cloud using long-range wide-area networks (LoRaWan) or mobile networks.

Combined, these capabilities ensure that our customers are able to improve revenue and capital discipline, decrease operating costs and establish a better carbon footprint.

Increased visibility across multiple sites and OEMs

MachineMax allows you to effortlessly track every one of your machines wherever they are, whenever they operate.

We can provide sensors for all of the unconnected equipment and import the data from your connected equipment, consolidating all machine data into a single intuitive platform.

Our platform allows you to track exactly where and when machines are operating, identify and immediately solve site bottlenecks, reduce unauthorised usage, increase productivity, and maximise machine profitability.

Real-time monitoring capabilities

MachineMax’s future-facing technologies and reporting capabilities facilitate emissions monitoring and management.

In addition, our data architecture will allow us to leverage machine operating data to better understand when machines are operating normally, as well as when something is not quite right. As soon as our system knows, you and your team will know too.

Our intelligent anomaly detection will help you and your team resolve problems while they are small, saving you both time and money.

About MachineMax

MachineMax has been created by a dedicated team of engineers, scientists, designers and construction professionals based in London, UK. Backed by Royal Dutch Shell, BCG Digital Ventures and B Capital Group.

How telematics can improve equipment efficiency

Due to the vast number of stakeholders, inequality of data and lack of granularity, it is no surprise that there is limited visibility of what individual equipment are doing at any given time, resulting in a fragmented view of the fleet and its respective operations.

Revolutionary Equipment Management Platform

MachineMax is a global company providing an innovative equipment management platform for off-highway heavy equipment users to track and maximise the productivity and profitability of every machine in their fleet.

MachineMax & Imerys Go Global

Following two years of successful co-operation in the UK, we are excited to announce Imerys and MachineMax have agreed a global rollout programme, bringing our revolutionary equipment management platform to 11 countries around the world.

MachineMax Promise: Small Change Big Impact

Offsetting carbon footprint in the construction and mining industries is an ongoing challenge. However, we believe that as a collective, we can come together in reducing carbon emissions.

Eliminate Unknowns and Maximise Output at Mining Sites

When it comes to mining equipment, idle times represent as much as 40% to 50% of total running time. So as open-cast mining equipment productivity decreases, finding alternative ways to increase equipment effectiveness is imperative. The ability to analyse equipment utilisation in real-time is key to solving this predicament.


8th Floor, 1 Canada Square

Canary Wharf


E14 5AB

United Kingdom

MachineMax India

H No. 8-2-203/82/A/73 2, SUIT 302, SASI ICON, Road no.36

Jubilee Hills


Telangana, 500033