Pelican Products, the global leader in the design and manufacture of advanced lighting systems and high-performance protective case solutions, has named Sanette Nel as its South African/Sub Saharan regional sales manager.

"With huge sales potential in the mining and industrial markets, the South Africa/Sub Saharan regions are important to our company’s strategic international growth," said Scott Ermeti, Pelican’s vice president of international business. "We are confident that Sanette’s strong experience in sales, marketing and product management will help develop and strengthen the Pelican brand in these exciting new industries."

As Pelican’s regional sales manager, Nel’s responsibilities include planning, leading and executing the company’s sales and marketing efforts. Additionally, she will manage business development activities to expand Pelican’s customer base, as well as identify potential partners and new market opportunities.

Sanette Nel brings over 15 years of experience in direct sales strategies, strategic planning and business development at major corporations that include Honeywell, Siemens and Land Rover. Throughout her career, she has generated millions of dollars in sales revenue by managing and executing innovative strategic plans that have retained and saved business and secured new multi-million dollar programs. Prior to joining Pelican, she most recently served as the business development manager at Honeywell Building Solutions, South Africa.