Global AC drives manufacturer Vacon will strengthen its market position and customer-driven services in Turkey by opening a sales office in Istanbul this November.

Turkey is the 31st country where Vacon will establish an office of its own.

Vacon Turkey managing director Emre Gören said: "Vacon has already been present in Turkey for many years via its distributor, installed base and strong after-sales support.

"Now the time is ripe for us to establish a sales office of our own and grow our existing network."

Vacon’s own office in Turkey is a clear sign of the company’s determination to further strengthen its foothold in the country. The Turkish AC drives market has a good growth potential. The major business areas in Turkey for Vacon are the construction industry, infrastructure, shipbuilding and energy efficiency applications.

"We aim to grow significantly faster than the market and that means we will have to expand our activities to new areas and to new channels," Gören added.

"At first, we will make sure that our sales, service and technical support in Turkey allow us to offer even more comprehensive services to our local customers. Also, being present in the country will support our growth strategy and strengthen Vacon’s brand awareness."