Sandvik Mining and Rock Solutions has launched a microsite for MINExpo INTERNATIONAL® 2021, designed to provide a rich digital experience for customers who are not able to attend mining’s largest tradeshow.

Drawing on Sandvik’s successful “Innovation in Mining Virtual Event” last September, the microsite will enable those who will not be in Las Vegas to share the MINExpo INTERNATIONAL® 2021 experience. During the countdown to MINExpo, the first iteration of the microsite features a welcome video from Henrik Ager, President of Sandvik Mining and Rock Solutions, and a content library containing videos, photos and information about many of the products, parts and services that Sandvik will display at the show. The microsite also features a preliminary schedule of interviews that will be livestreamed from the show floor to the Sandvik Mining and Rock Solutions’ LinkedIn, Facebook and YouTube channels and collected on the microsite throughout MINExpo.

As soon as the show opens in Las Vegas at 9am Pacific Daylight Time on September 13, additional exciting microsite features will go live, including an interactive virtual booth. Visitors will be able to explore a 3D version of Sandvik’s 20,200ft² (1,876m²) Las Vegas exhibit. Clickable hotspots in the 360°rotatable virtual booth will include introductory videos for each product division and other related content.

During the show (September 13-15), visitors to the microsite will be able to demonstrate their aftermarket knowledge by playing an online version of the Service Hero game that Sandvik has developed to introduce its new digital offering to tradeshow attendees. The microsite will also feature live chat functionality throughout MINExpo, with local resources in several major mining markets on hand to answer questions.

First-time visitors will complete a simple form registration to access the microsite and their information will be remembered for future visits from the same browser. The microsite is available in English, Chinese, Portuguese, Russian and Spanish.